TikTok promotion are not approved if they do not comply with TikTok’s strict ad policies and regulations. Although TikTok is a popular social media platform that provides an excellent opportunity for businesses and individuals to promote their products and services to a vast audience, the ad review process is essential for ensuring that ads meet TikTok’s policies and regulations before being displayed to users.
The process involves manual review by a team of reviewers, and advertisers are notified of the outcome via email, with reasons for rejection if applicable. Non-compliance with ad policies and regulations can result in a permanent ban on the advertiser’s account, making it challenging to promote any future products or services on the platform.
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This article will explore the ad review process, the importance of complying with ad policies and regulations, and common reasons why TikTok promotion are not approved.
7 Reasons why TikTok promotion are not approved
TikTok has strict ad policies and regulations that all advertisers must follow to have their ads approved. Here are the common reasons why TikTok promotion might not be approved.
- The ad makes exaggerated, overstated, or misleading claims about product performance. For instance, ads that claim their product is “100% natural herbal cream that cures all diseases” or promotes a service that can “get you married in 3 days” are likely to fail review.
- Issues with the ad’s text or caption, such as spelling errors, excessive and distracting capitalization, incomplete text in videos or pictures, grammar mistakes, or text/logos that have been covered by stickers/mosaic.
- Issues with video/image and audio quality, such as low-resolution and blurry video/image, part of a video/image is covered up with black bars or pixelation, the video does not have any audio or sound, or the audio quality is so poor that it is difficult to understand.
- The products and prices in the ad are not consistent or relevant to the products and prices on the promoted website. For example, the ad states a discount of “Up to 50% off,” but the website states there is only a discount of “Up to 30% off.”
- The promoted website does not function properly or contain information required by local regulations, such as websites that do not function properly, are not mobile-friendly, do not contain contact info, do not have a clearly stated privacy policy, or e-commerce sites that do not have a clearly stated refund or return policy.
- The ad contains a third-party logo without authorization, such as ads that feature the TikTok logo or claim the product is a “TikTok Bestseller.”
- The ad contains sexual or shocking content, such as ads that show suggestive or sexually provocative scenes and behavior or show gruesome or graphic images that are likely to shock or scare users.
In summary, TikTok promotion not approved might be due to issues with exaggerated claims, text or caption issues, poor video/image or audio quality, inconsistent information, non-functional website, unauthorized logo use, or the use of sexual or shocking content. It is crucial for advertisers to comply with TikTok ad policies and regulations to have their ads approved.
Fixing Your TikTok Promotion
If your TikTok promotion is not approved, it’s essential to revise your ad to comply with TikTok’s ad policies and regulations. Here are some tips to fix common issues that might have caused your ad to be rejected:
- Review TikTok’s ad policies and regulations to ensure your ad complies with their guidelines.
- Revise your ad’s text, caption, and image quality to eliminate spelling errors, excessive capitalization, incomplete text, low-resolution or blurry images, and other common issues.
- Ensure your promoted website is functional and contains all the required information, such as contact info, privacy policy, refund or return policy, and any other information required by local regulations.
- Remove any unauthorized logos or third-party references from your ad.
- Avoid using sexual or shocking content that might violate TikTok’s ad policies and regulations.
Once you have made the necessary changes, you can resubmit your ad for review. Be patient, as the review process can take several days, and you will receive an email notification with the outcome of the review. If your ad is still not approved, review the feedback provided and make additional changes before resubmitting your ad. By following these tips, you can increase your chances of having your TikTok promotion approved and reaching a wider audience.
Conclusion
If your TikTok promotion is not approved, it is encouraged to try again with a revised ad that adheres to TikTok’s ad policies and regulations. With persistence and a clear understanding of the platform’s guidelines, it is possible to create successful promotions on TikTok.
It is crucial to emphasize the importance of following TikTok’s ad policies and regulations. Non-compliance can lead to the rejection of ads and a permanent ban on the advertiser’s account. It is essential to create ads that are informative, relevant, and engaging while complying with the platform’s policies and regulations.
Common reasons why TikTok promotions are not approved include prohibited content, inappropriate language or profanity, copyright infringement or lack of attribution, privacy or data collection violations, promotion of illegal or unethical behavior, use of clickbait or misleading tactics, violation of local laws or regulations, exaggerated, overstated, or misleading claims, issues with ad text, caption, or image quality, inconsistencies between ad and promoted website, malfunctioning or non-compliant promoted website, unauthorized use of third-party logos, and use of sexual or shocking content.
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faq
How do I get my TikTok promotion approved?
To get your TikTok promotion approved, make sure your promotion follows the community guidelines and advertising policies set by TikTok. Avoid any content that violates their rules, such as hate speech, nudity, or misinformation.
How long does TikTok take to approve promotion?
TikTok typically takes 24 to 48 hours to approve a promotion. However, it can take longer depending on the volume of promotions in their system.
Why is TikTok not promoting my video?
TikTok may not be promoting your video due to various reasons, such as low engagement, inappropriate content, or violation of community guidelines. It’s essential to ensure that your video meets their standards and resonates with your target audience.
Is paying for TikTok promotion worth it?
Paying for TikTok promotion can be worth it if you want to increase your visibility and reach a broader audience. However, it’s crucial to have a clear marketing strategy and a target audience in mind to ensure a high return on investment.
