Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (2024)

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Attract more viewers and gain more customers with your own TikTok ad

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Capture your audience’s attention

We’ve all been there before: video after video, story time after story time, and before we know it, it’s been one hour. Break the “scrolling paralysis” phenomenon and hold your viewers’ attention when you upload your own TikTok ads.

Using Kapwing’s TikTok ad creator, you have access to over hundreds of features that make creating video ads for TikTok seamless. Automatically generate subtitles, add professional video transitions, and use the huge library of copyright-free stock footage powered by Pexels and Pixabay to design the most compelling TikTok ad.

How to Make TikTok Ads

  1. Start a new project

    Upload a video to Kapwing.com or start with a blank canvas to make your own TikTok ad.

  2. Edit your TikTok video ad

    Use Kapwing’s TikTok safe zone template for an easy start or manually resize your video to fit TikTok’s format. Explore the TikTok ad editor and automatically generate subtitles or remove the background of your video in seconds.

  3. Export and upload

    Export your video as an MP4 and upload directly to your own TikTok ad account. Alternatively, you can download a file of your video or share your own video URL link with anyone online.

The TikTok Ad Creator for Anyone

Whether you’re a small business, an individual content creator, tech start-up, or a well-known company, you can easily create TikTok ads compelling enough to give you more viewers, followers, or customers.

Kapwing’s TikTok ad creator equips you with all the tools you need to add text, add music, and even add professional footage you’re missing in your videos for TikTok. No need to download or pay for any fancy video editing software. Use any of the TikTok ad templates within the editor for free to match your video with TikTok’s format and aspect ratio.

Reach your target audience on TikTok by creating TikTok video ads that build rapport and give viewers value upfront. Team or not, your ad for TikTok will be effective and well-thought out.

Discover even more features on Kapwing

Add Subtitles

Generate and customizable captions that automatically sync to your video. Use our AI-powered tool to create a transcript of your video, and then customize your auto-synced subtitles to make them perfect for your content creation needs. Resize, swap out fonts, or add in professional animations and transitions - all your edits will instantly be applied to the entire video.

Subtitle Video

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (6)

Smart Cut

Smart Cut automates your video editing process by detecting and removing silences from your video in a matter of seconds. You'll be saving hours of editing time and completing your rough cut faster than ever for talking head videos, recorded presentations, tutorials, vlogs, and more. Editing has never been so seamless.

Remove Silences

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (7)

Resizer

Repurpose videos faster and make them look more professional with our Resize Canvas feature! In just a few clicks, you can take a single video and adjust it to be the right size for every other platform, whether it's for TikTok, YouTube, Instagram, Twitter, Linkedin, or somewhere else.

Resize Video

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (8)

Background Remover

With Kapwing's smart background removal tool, you can isolate people from the background of a video for free, without a green screen. All it takes is a few clicks. Upload your content, select the Remove Background tool, and use the preview to choose the threshold that best works for you.

Remove Background

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (9)

Clean Audio

Enhance your project’s audio in seconds with Kapwing. In one click, Clean Audio automatically removes background noise, corrects loudness, and helps reduce popping sounds in your audio and videos. To use it, simply upload a video or audio file, then select Clean Audio on the right side.

Remove Audio Background

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (10)

Collaborative editing

Work with your team directly in Kapwing. Create and edit content, then send it to share and collaborate with your teammates. Make team workspaces, comment in the editor, and work on videos together in real time or asynchronously.

Start Editing

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (11)

Trimmer

Edit the length of your video clip by dragging the timeline handles or by using the Split tool. It’s never been easier to cut out silences, rearrange clips, or adjust the length of your audio to fit your video.

Trim Video

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (12)

Waveforms

Kapwing's customizable waveforms let you bring your audio or podcast content to life. Our Waveform tool creates an automatically-generated, animated graph showing the frequency and amplitude of your audio over time. Choose between a classic waveform style and a stacked “bars” style to bring your own touch to your project.

Add a Waveform

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (13)

Unlimited Overlays

Make your content pop with image overlays, emojis, progress bars, and audio waveforms. Then simply resize and position them to customize your project. With unlimited overlays, the possibilities are endless.

Add an Overlay

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (14)

Stock Assets

Browse hundreds of royalty-free images, GIFs, videos, sound effects, and music clips directly in our editor. Curate assets that will bring your project to life, then edit them the way you want to all in one place.

Try Plugins

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (15)

Templates

Get inspired by hundreds of trendy video templates made to unleash your creativity. Select the template that best suits your project, and then make it your own with custom videos, images, or text. Making professionally designed videos or memes has never been faster.

See All Templates

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (16)

Frequently Asked Questions

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (17)

How much do TikTok ads cost?

You need at least $500 to start your own ad campaign on TikTok, since the app requires you to set up a minimum budget. Depending on your campaign goal (gain more followers, gain more views, make customers, etc) and how intensive you are dedicating your focus on TikTok ads, you can create self-service ads in your TikTok Ads Manager or collaborative ads with brands and sponsors.

How do I create a TikTok ad account?

To create a TikTok ad account, you need to create an account in TikTok Ads Manager > Install TikTok Pixel > Create a new ad campaign > Create an ad group > Create an ad > Launch your ad and analyze your ad’s performance over time.

How do you make money with TikTok ads?

There are several ways you can make money with TikTok ads. If you’re working on your own, you can make money by running in-feed ads, top-view ads, or brand takeovers. If you have any partnerships with any brands or sponsors, you can earn money by creating branded effects, branded hashtag challenges, or sponsored ads.

What's different about Kapwing?

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (18)

Easy

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (19)

Free

Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.

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Accessible

Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.

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Online

Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (22)

No spam or ads

We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (23)

Powerful

Kapwing works hard to help make the content you want, when you want it. Get started on your project today.

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (24)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (25)

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Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (27)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (28)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (29)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (30)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (31)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (32)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (33)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (34)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (35)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (36)

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (37)

Trusted by millions of creators all over the world

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (41)

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Michael Trader

Information Services Freelancer

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (42)

This tool should be in every social media account managers' bookmark list.

I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.

Dina Segovia

Virtual Freelance Worker

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (43)

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.

Eunice Park

Studio Production Manager at Formlabs

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (44)

With Kapwing, we're always ready to create.

Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!

Vannesia Darby

CEO at MOXIE Nashville

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (45)

Spend less time learning... and more time crafting stories.

Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.

Grant Taleck

Co-Founder at AuthentIQMarketing.com

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (46)

It keeps getting better!

Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.

Panos Papagapiou

Managing Partner at EPATHLON

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (47)

By the far the most user friendly software to use.

As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.

Kerry-lee Farla

Youtuber

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (48)

Kapwing is my secret weapon!

This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.

Gracie Peng

Director of Content

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (49)

Kapwing is king.

When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.

Martin James

Video Editor

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (50)

Love this site.

As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.

Heidi Rae

Education

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (51)

Excellent subtitling features

[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!

Natasha Ball

Consultant

Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (52)

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Mitch Rawlings

Information Services Freelancer

Discover Resources

7 Lessons from Running our Brand’s TikTok Account
How to Get a TikTok Stream Key: What Works and What Doesn’t
How to Make a TikTok with Photos and Videos without the Weird Zoom

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Make Your Own TikTok Ads — Free TikTok Ad Maker — Kapwing (2024)

FAQs

How do I create a free TikTok ad? ›

To create your ad, simply upload your videos and images, or design eye-catching ads in minutes using TikTok Ads Manager's creative tools. TikTok Ads Manager currently supports two ad formats: images and videos.

Is making TikTok ads free? ›

Short answer: TikTok Ads cost as much as you want them to. The platform uses an auction and bidding model, meaning you decide how much you pay per view, click, or impression. However, there is a minimum spend — $50 USD/day per ad campaign and $20 USD/day per ad group.

What is the best TikTok ad maker? ›

PowerDirector 365 Business is our top pick for a TikTok ad editor. It has thousands of effects, monthly updates, and advanced features, making it perfect for TikTok marketers and influencers. This TikTok ad maker features 25,000+ customizable video and photo templates for social media and TikTok.

What is the AI tool to create TikTok ads? ›

TikTok Creative Assistant is an AI-powered virtual assistant designed to intelligently collaborate with brands and creators throughout their creative journey on TikTok.

How much does 1 ad cost on TikTok? ›

The average CPM on TikTok is $9.16 (as of November 2023). TikTok advertising prices start at $0.50 CPM and $0.02 cost per click. A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.

How much money is 50000 views on TikTok? ›

How much does TikTok pay for 50K views? TikTok pays approximately $1.50 for 50,000 views.

Are paid TikTok ads worth it? ›

TikTok Advertising Instantly Expands Your Brand's Reach

TikTok is no exception. On the flip side, recent data confirms that "small" creators earn the most TikTok engagement. Getting your brand directly in front of tens of thousands of relevant TikTokers is easier than you might think.

Are TikTok ads worth the money? ›

Whether TikTok ads are worth it depends on various factors such as your target audience, advertising goals, budget, and creative strategy. TikTok ads can completely transform a business, but it may not be the best option to commit your time to if you do not have a big budget or a marketing strategy.

Can anyone run TikTok ads? ›

Get a TikTok For Business account

To start an ad campaign, you need to create a TikTok For Business account and connect your Ecwid catalog. TikTok For Business is a centralized platform that has different tools to create ads and manage your catalog, including Business Center, Ad Account, Store Manager.

Where can I make TikTok ads? ›

Go to the Advertising on TikTok signup page. Create a login using an email address or phone number and set a password. These are your login credentials to access your TikTok Ads Manager account. Agree to the TikTok terms and conditions and click Sign Up.

What is TikTok ad code? ›

How Do They Work. Let's say you've posted something on TikTok, and a company would like to use it in a Spark Ad. The process to give them permission simply involves generating a code through the app that gives them the ability to then create an ad.

What is ads code? ›

The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.

How do I create an ad on TikTok shop? ›

Once you have a TikTok Shop, you can set up Shop Ads in Seller Center. First, go to your Seller Center and go to the Ads section on the left. In the Ads section, if you can already see the Create Campaign button or the Create Ads button, this means you can immediately proceed to create ads.

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